Dr Chris Fullwood
Dr Chris Fullwood began his academic career in 2001, following the completion of his PhD in the Psychology of Telecommunications at the University of Stirling. His research has primarily focused on cyberpsychology, with a particular interest in how people manage impressions and present themselves in online environments, as well as how perceptions of others are formed through digital interactions. More broadly, his work explores the ways in which digital technologies shape identity, relationships, and social behaviour. In recent years, Chris has also collaborated on projects examining digital inclusion and the role of technology in empowering individuals with intellectual disabilities.
Chris was one of the founding members of the British Psychological Society鈥檚 (BPS) Cyberpsychology section and was part of the working group tasked with updating the BPS鈥檚 Internet Mediated Research guidelines in 2020. He also co-leads the听Psychology of New and Emerging Technology听(PsyNET) research lab.
Areas of Expertise
- Cyberpsychology
- Social psychology
- Online self-presentation / impression management
- Digital inclusion
- Psychological phenomena associated with video gaming and virtual reality
- Cybercrime
- Personality psychology
- Online research methods and ethics
- Q-methodology
- Content analysis
- Scale validation
Qualifications
- PhD (University of Stirling)
- PGCert in HE (University of Wolverhampton)
- BSc Psychology (University of Stirling)
Memberships
- Chartered Cyberpsychologist with the British Psychological Society
- Senior fellow with the Higher Education Academy
Research
- Psychological correlates with online self-presentation experimentation
- Identity exploration in digital environments
- Personality and the self-presentation tactics of online daters
- Digital health seeking behaviours of individuals with intellectual disabilities
- Online self-presentation behaviour and sexual identity
- Using virtual reality to overcome fear of public speaking
- Positive psychological benefits of video gaming
- Perspective-taking and the Proteus effect in VR and video games
- Attitudes towards artificial intelligence
- Psychological ramifications of forming relationships with AI
Publications
Peer-reviewed journal articles
Farmer, G., Higson, N., & Fullwood, C. (2025).Frontiers in Digital Health 7 (2025): 1608322.
Fullwood, C., Cross, L., Atherton, G., & Chadwick, D. (2025). Cyberpsychology, Behavior, and Social Networking, 28(3), 162-168.
Bodro啪a, B., Fullwood, C., & Dinic, B. (2025).听 Europe鈥檚 Journal of Psychology, 21(3), 234-248.
Spicer, S. G., Close, J., Nicklin, L. L., Uther, M., Whalley, B., Fullwood, C., Parke, J., Lloyd, J., & Lloyd, H. (2024).听 Royal Society Open Science, 11(1), 231046.
Close, J., Spicer, S. G., Nicklin, L. L., Uther, M., Whalley, B., Fullwood, C., Parke, J., Lloyd, J., & Lloyd, H. (2023).听 Royal Society Open Science, 10(12), 231045.
Conroy, D., Chadwick, D., Fullwood, C., & Lloyd, J. (2023).听听Psychology of Popular Media, 12(4), 471-480.
Jovanovic, T., Bodro啪a, B., Orchard, L., Fullwood, C., Kermani, H., Casale, S., Fioravanti, G., Buljan, I., & Hren, D. (2022). . Psihologija.
Spicer, S. G., Fullwood, C., Close, J., Nicklin, L. L., Lloyd, J., & Lloyd, H. (2022). . Addictive Behaviors, 131, 107327.
Lloyd, J., Nicklin, L.L., Spicer, S.G. Fullwood, C., Uther, M., Hinton, D.P., Parke, J., Lloyd, H., & Close, J. (2021).听听Journal of Clinical Medicine, 10(24), 5949.
Fullwood, C., Wesson, C., Chen-Wilson, J., Keep, M., Asbury, T., & Wilsdon, L. (2020).Cyberpsychology, Social Networking and Behavior, 23(11), 737-742.
Scott, G.G., & Fullwood. C. (2020). Does recent research evidence support the hyperpersonal model of online impression management? Current Opinion in Psychology, 36, 106-111.
Fullwood, C., Chadwick, D., Keep, M., Attrill-Smith, A., Asbury, T., & Kirwan, G. (2019).听听Computers in Human Behavior, 90, 131-140.
Chadwick, D., & Fullwood, C. (2018). Cyberpsychology, Social Networking and Behavior, 21(1), 56-64.
Fullwood, C., & Attrill, A. (2018).听听Cyberpsychology, Social Networking and Behavior, 21(1), 11-15.
Kirwan, G., Fullwood, C., & Rooney, B. (2018). Cyberpsychology, Social Networking and Behavior, 21(2), 123-128.
Fullwood, C., Quinn, S., Kaye, L.K., & Redding, C. (2017).听听Computers in Human Behavior, 75, 347-355.
Chadwick, D., Quinn, S., & Fullwood, C. (2017).听听British Journal of Learning Disabilities, 45(1), 21-31.
Fullwood, C., James, B., & Chen-Wilson, J. (2016).听听CyberPsychology, Behavior and Social Networking, 19(12), 716-720.
Fullwood, C., Nicholls, N., & Makichi, R. (2015).听听New Media and Society, 17(9), 1583-1600.
Fullwood, C., Quinn, S., Chen-Wilson, J., Chadwick. D., & Reynolds, K. (2015). Cyberpsychology, Behavior and Social Networking. 18(3), 147-151.
Orchard, L., Fullwood, C., Morris, N., & Galbraith, N. (2015).听听New Media and Society. 17(9), 1547-1565.
Eftekhar, A., Fullwood, C., & Morris, N. (2014).听听Computers in Human Behavior, 37, 162鈥�170.
Orchard, L., Fullwood, C., Galbraith, N., & Morris. (2014). Individual differences as predictors of social networking. Journal of Computer Mediated Communication, 19(3), 388-402.
Chadwick, D., Wesson, C., & Fullwood, C. (2013).听Future Internet, 5(3), 376-397.
Fullwood, C., Orchard, L., & Floyd, S. (2013). . Social Semiotics, 23(5), 648-662
Fullwood, C., Melrose, K., Morris, N., & Floyd, S. (2013).听听Journal of Association for Information Science and Technology, 64(2), 345-355.
Fullwood, C., & Morris, N. (2013). Like what you see? The effect of video-mediated gazing on information recall and impression formation. Electronic Journal of Communication, 23 (1).
Venner, R., Galbraith, N., & Fullwood, C. (2012).听听Journal of Cybertherapy and Rehabilitation, 5(1), 9-13.
Fullwood, C., Evans, L. & Morris, N. (2011). . Journal of Language and Social Psychology, 30(1), 114-124.
Fullwood, C., Thelwall, M. & O鈥橬eill, S.* (2011).听听First Monday, Volume 16, Number 5-2.
Orchard, L.J. & Fullwood, C. (2010).听听Social Science Computer Review, 28(2), 155-169.
Fullwood, C., Sheehan, N., & Nicholls, W. (2009). Blog function revisited: A content analysis of MySpace blogs. CyberPsychology, Behavior and Social Networking, 12, 685-689.
Fullwood, C., & Wootton, N. (2009).听 Journal of Cybertherapy and Rehabilitation, 2(2), 159-164.
Fullwood, C., Judd, A.M., & Finn, M. (2008). The effect of initial meeting context and video-mediation on jury perceptions of an eyewitness. The Internet Journal of Criminology.
Fullwood, C. (2007). Applied Ergonomics, 38, 267-273.
Fullwood, C. & Martino, O.I. (2007). Emoticons and impression formation. Applied Semiotics, 19, 4-14.
Fullwood, C., & Doherty-Sneddon, G. (2006). Applied Ergonomics, 37(2), 167-175.
Fullwood, C., Galbraith, N. & Morris, N. (2006).听CyberPsychology, Behavior and Social Networking, 9(5), 634-637.
Books and Edited Volumes
Fullwood, C. (Editor-in-chief), Branley-Bell, D., Orchard, L., Limniou, M., & Stefanova, V. (2026). . Palgrave Macmillan. (ISBN: 978-3-031-52643-5).
Attrill-Smith, A., Fullwood, C., Keep, M., Kuss, D. (2019). The Oxford Handbook of Cyberpsychology. OUP, Oxford.
Fullwood, C., & Attrill-Smith, A. (2018). Special issue on 鈥榗onstructing the self online鈥�. Cyberpsychology, Social Networking and Behavior, volume 21, issue 1, January 2018.
Wiederhold, B.K., Riva, G., Fullwood, C., Attrill-Smith, A. & Kirwan, G. (2017). Annual Review of Cybertherapy and Telemedicine Vol 15. Amsterdam: IOS Press.
Attrill, A., & Fullwood, C. (2016). Applied Cyberpsychology: Practical applications of cyberpsychological research and theory. Palgrave Macmillan.
Book Chapters
Fullwood, C. (2026). Presentation of Online Self Scale (POSS). The Palgrave Encyclopedia of Cyberpsychology. Palgrave Macmillan.
Fullwood, C. (2026). Video-mediated communication and self-presentation. The Palgrave Encyclopedia of Cyberpsychology. Palgrave Macmillan.
Fullwood, C., Stiff, C., & Chadwick, D. (2026). What is Cyberpsychology? The Palgrave Encyclopedia of Cyberpsychology. Palgrave Macmillan.
Orchard, L., & Fullwood, C. (2026). Online dating: The what, how and why. The Palgrave Encyclopedia of Cyberpsychology. Palgrave Macmillan.
Wong, M., & Fullwood, C. (2026). Zoom Fatigue. The Palgrave Encyclopedia of Cyberpsychology. Palgrave Macmillan.
Fullwood, C. (2019). Impression management and self-presentation online. In A. Attrill-Smith, C. Fullwood, M. Keep & D. Kuss (Eds.). The Oxford Handbook of Cyberpsychology. OUP, Oxford.
Lloyd, J., Attrill-Smith, A., & Fullwood, C. (2019). Online romantic relationships. In A. Attrill-Smith, C. Fullwood, M. Keep & D. Kuss (Eds.). The Oxford Handbook of Cyberpsychology. OUP, Oxford.
Popovac, M., & Fullwood, C. (2019). . In A. Attrill-Smith, C. Fullwood, M. Keep & D. Kuss (Eds.). The Oxford Handbook of Cyberpsychology. OUP, Oxford.
Fullwood, C. (2016).听 In A. Attrill & C. Fullwood (Eds.). Applied Cyberpsychology: Practical applications of cyberpsychological research and theory. Palgrave Macmillan.
Myddleton, J., & Fullwood, C. (2016).听 In A. Attrill & C. Fullwood (Eds.). Applied Cyberpsychology: Practical applications of cyberpsychological research and theory. Palgrave Macmillan.
Fullwood, C. (2015). The role of personality in online self-presentation. In A. Attrill (Ed.) Cyberpsychology (pp. 9-28). Oxford University Press, Oxford.
Chadwick, D., Fullwood, C., & Wesson, C. (2013). Intellectual disability, identity and the Internet. In R. Luppicini (Ed.) Handbook of research on technoself: identity in a technological society, USA: IGI Global (pp. 229-254) (ISBN 978-1-4666-2211-1).
Fullwood, C., & Finn, M. (2010). Video-mediated communication and impression formation: An integrative review. In A.C. Rayler (Ed.), Videoconferencing: Technology, Impact and Applications (pp. 35-55). Nova Science (ISBN 978-1616682859).
Full Published Conference Papers
Wilsdon, L., Uther, M., Chadwick, D. and Fullwood, C. (2022) In Proceedings of the 35th BCS Human-Computer Interaction Conference, 11th-13th July, 2022, Keele University.
Chadwick, D., Fullwood, C., & Wesson, C. (2019). Carer communication and support for digital inclusion of adults with intellectual and developmental disabilities. In Journal of Intellectual Disability Research, 63(7), 746-746. 5th IASSIDD World Congress. Glasgow, Scotland, 6th 鈥� 9th August, 2019.
Fullwood, C., Boultwood, E., & Chadwick, D. (2019).听 In A. Marcus & W. Wang (eds.) Design, user experience, and usability. Practice and case studies. 8th International Conference, DUXU 2019, held as part of the 21st HCI International Conference, HCII 2019, Orlando, Florida, Proceedings Part IV.
Wilsdon, L., & Fullwood, C. (2017).听 In B. K. Wiederhold, G. Riva, C. Fullwood, A. Attrill-Smith & G. Kirwan (Eds.), Annual Review of Cybertherapy and Telemedicine Vol 15. (pp. 211-213). Amsterdam: IOS Press.
Fox Hamilton, N., Fullwood, C., & Kirwan, G. (2015).听 In B. K. Wiederhold, G. Riva, & M. D. Wiederhold (Eds.), Annual Review of Cybertherapy and Telemedicine Vol. 13. (pp. 112鈥�116). Amsterdam: IOS Press.
Ballam, D., & Fullwood, C. (2010). Fluidity of personal boundaries in online social media: implications for netiquette. In M. Anderson (Ed.) Contemporary Ergonomics and Human Factors 2010. London: Taylor Francis (pp. 391-399) (ISBN 978-0415584463).
Davis, S.J., Fullwood, C., Martino, O.I., Derrer, N.M, & Morris, N. (2006). Here鈥檚 looking at you: a review of the nonverbal limitations of VMC. In P.D. Bust (Ed.) Contemporary Ergonomics 2006. London: Taylor and Francis (pp. 290-292) (ISBN: 978-0415398183).
Derrer, N.M., Fullwood, C., Davis, S.J., Martino, O.I., & Morris, N. (2006). . In P.D. Bust (Ed.) Contemporary Ergonomics 2006. London: Taylor and Francis (pp. 296-298).
Fullwood, C., Derrer, N.M., Martino, O.I., Davis, S., & Morris, N. (2006).听 In P.D. Bust (Ed.) Contemporary Ergonomics 2006. London: Taylor and Francis (pp. 293-295) (ISBN: 978-0415398183).
Martino, O.I., Fullwood, C., Davis, S.J., Derrer, N.M., & Morris, N. (2006). Maximising VMC: The effects of system quality and set-up on communicative success. In P.D. Bust (Eds.) Contemporary Ergonomics 2006. London: Taylor and Francis (pp. 139-143) (ISBN: 978-0415398183).
Fullwood, C., Martino, O., & Morris, N. (2005).听 In P.D. Bust & P.T. McCabe (Eds.) Contemporary Ergonomics 2005. London: Taylor and Francis (pp. 373-377) (ISBN: 978-0415374484).
Martino, O., Fullwood, C., & Morris, N. (2005).听 In P.D. Bust & P.T. McCabe (Eds.) Contemporary Ergonomics 2005. London: Taylor and Francis (pp. 383-387) (ISBN: 978-0415374484).
Morris, N., Fullwood, C., & Martino, L. (2005). Using Homer Simpson to promote safety. In P.D. Bust P.T. McCabe (Eds.) Contemporary Ergonomics 2005. London: Taylor and Francis (pp. 378-382) (ISBN: 978-0415374484).
Morris, N., Martino, O., & Fullwood, C. (2005). Manipulating the impact of public health information on mood. In P.D. Bust & P.T. McCabe (Eds.) Contemporary Ergonomics 2005. London: Taylor and Francis (pp. 388-391) (ISBN: 978-0415374484).